News

At a Glance

Client: IRP Commerce (Leading Irish E-commerce Platform)

Partner: Viatel Technology Group

Technology: Microsoft Azure, AI (DeepAgent), Core Metrics Dataset

Key Stats: £2 Billion+ in transactions, serving 170 countries, Zero Downtime since migration.

About IRP Commerce

IRP is the leading e-commerce platform and service marketplace developed in Ireland. Having powered over £2 billion in ecommerce transactions to over 170 countries, IRP places data intelligence and AI at the heart of e-commerce decision-making, enabling merchants to maximise every opportunity to grow sales and profits.

IRP’s quantitative approach focuses on how technology and AI can drive profitability. Its business model is a ‘win-win’ ecosystem, where all parties benefit from online sales and collaborate for continuous growth.

The Challenge: Scaling for Global Growth and AI Innovation

Over the past five years, global e-commerce has experienced unprecedented growth, driven by evolving consumer behaviour and the demand for seamless digital experiences. This transformation sets the stage for two critical focus areas: achieving global scale and ensuring AI readiness.

Global Scale

IRP Commerce recognised early on that to stay ahead, it needed a secure, resilient infrastructure capable of supporting merchants worldwide while enabling advanced AI capabilities.
AI Innovation

As a long-standing partner of IRP Commerce, Viatel Technology Group initially migrated the platform to Microsoft Azure, laying the foundation for scalability and security. Today, Viatel continues to support IRP as it expands its Azure footprint, ensuring the platform can handle increasing volumes of data and transactions while unlocking AI-driven innovation.

The Solution: An Azure-Native AI Engine

As a long-standing strategic partner, Viatel Technology Group architected a migration to Microsoft Azure, laying a cloud-first foundation designed for high-performance computing.

At the heart of IRP’s AI strategy lies the Core Metrics Dataset (CMD) – a unified, first-party dataset containing real-time e-commerce performance data. This single dataset integrates every critical KPI across the IRP platform, enabling DeepAgent AI to:

• Identify trends faster than human analysts
• Detect revenue opportunities in real time
• Act to optimise pricing, inventory & marketing decisions automatically
• Automate trading activity to improve sales and profits
• Help merchants scale without complexity and cost

Azure provides the secure, scalable infrastructure that makes this possible. Its elasticity ensures IRP can process vast volumes of data in real time, while advanced AI services and compute power enable predictive analytics and automated decision-making at scale.

Expert Implementation by Viatel: Secure, Agile, and AI-Ready

By leveraging the Azure expertise of Viatel, Microsoft Ireland’s Modern Work Partner of the Year, IRP Commerce has scaled its use of Microsoft Azure to power a platform that is resilient, efficient, and future-ready. This enhanced Azure capability ensures uninterrupted growth, enabling IRP to support merchants with intelligent scalability and advanced performance across global markets.

IRP Commerce’s innovative use of Microsoft Azure to power their AI strategy is a fantastic example of how technology can transform e-commerce. By leveraging Azure’s scalability and intelligence, IRP is delivering real-time insights and automation that drive merchant success. Viatel Technology Group, as Microsoft Ireland’s Modern Work Partner of the Year, has truly lived up to that title—providing the expertise and vision needed to help customers like IRP embrace innovation and future-proof their business.

Clare Hillis, Partner Sales Director at Microsoft Ireland, Microsoft Ireland

The Results: Intelligent Scalability and Improved Merchant Experience

The use of Azure in managing their platform has redefined IRP Commerce’s approach, creating a platform that is not only secure and resilient but also future-ready and AI-driven. Key outcomes include:
• Intelligent Scalability: A cloud-first architecture that scales effortlessly to support growing transaction volumes and global merchant demand.
• AI-Powered Insights: Advanced analytics and machine learning now drive smarter decisions, helping merchants optimise pricing, inventory, and marketing strategies in real time.
• Enhanced Merchant Experience: Faster performance, seamless access, and automated trading tools deliver a more agile and profitable e-commerce environment.
• Future-Proof Resilience: Zero downtime since Viatel’s engagement, combined with proactive IT management and rapid problem-solving, ensures confidence at every stage of growth.
• Security and Resilience: Protecting merchant data while enabling rapid expansion.
• Infrastructure for AI: Facilitating continued investment in AI-powered tools like DeepAgent and IRP Core Metrics.
• Maximising Merchant Profits: Using Microsoft technologies and AI insights to optimise performance.

Our business is complex and fast-moving. Viatel Technology Group’s ability to understand our vision and guide us through the possibilities of Azure has been fundamental to our success.

Les Curran, IRP Commerce

Conclusion

With Viatel as a strategic partner, IRP Commerce is now more resilient, productive, and equipped to scale at speed. This collaboration has given IRP Commerce a new lease of life, secure, agile, and ready for and AI driven future.

To learn more about how you can leverage the knowledge of Viatel’s Azure experts, get in touch today by emailing hello@viatel.com