Viatel Technology Group (Viatel) has been unveiled as the new sponsor of Tech Talk on Newstalk
The partnership which launched this week sees Viatel Technology Group named as the main show sponsor both on air and online. Tech Talk airs from 5-6pm every Saturday. Newstalk presenter, Jess Kelly, looks at how technology affects you, decodes the jargon to explain exactly what you need to know, and answers your questions.
Tech Talk has 41,000 listeners tuning in each week with an increase of 5,000 listeners being recorded in the most recent JNLR results. Show highlights are also available to listen back wherever you get your podcasts.
Viatel Technology Group also becomes the main sponsor of ‘Technology on the Pat Kenny Show’. Jess brings Pat’s record listenership of 216,000 up to speed with the latest gadgets, apps and technology news each Tuesday from 11:40am.
Damien McCann, Chief Commercial Officer with Viatel is enthusiastic about the new partnership, “Today’s announcement marks an exciting opportunity for Viatel to engage with a vast audience of tech enthusiasts. With nearly 3.8 million Irish adults tuning in to the radio each week, Tech Talk provides an ideal platform for Viatel to showcase its innovative solutions. Jess Kelly's talent for demystifying tech jargon aligns perfectly with Viatel's commitment to clear communication and cutting-edge digital services."
Newstalk Managing Editor, Patricia Monahan said, “We are delighted to welcome Viatel Technology Group on board. TechTalk provides a unique platform in Ireland for tech enthusiasts and the growing audience it enjoys is tantamount to Jess’s expertise and accessibility as a host. ”
This nationwide sponsorship announcement comes amid a series of significant developments for Viatel Technology Group. In December, the group secured a strategic investment from Macquarie Capital Principal Finance to support its acquisition streak and strong organic growth.
